Effectiveness can vary a bunch but the majority of the time bad results are correlated to the setup quality.
There are definitely industries and situations where ads are difficult to make perform, things like a single business working against aggregator heavy environment or markets where growth is more important than profit, but overall there's reason for hundreds billions spent on online ads, this when most business can track ROI results.
One of the bigger issues I see is even 'experts' hand over control to the ad platforms to optimise their spend. For better results often you need to manipulate the systems to work in your favour, which platforms try to limit but you do what you can.
One change I feel we need is for regulation around controls and data on ad platforms to stop this ever increasing 'give us your money and trust us' type behaviour.
> advertising isn't nearly as effective as advertisers let on
Most marketers should know exactly how effective their ads are by measuring to the end of the funnel. This is standard for most business and while bots are a problem, if you're judging online advertising at the front end of the funnel that's to a large part on them for a bad setup and/or optimisation.
If the marketer is an employee or a consultant, is it in their interest to show that the ad-spend they are controlling is high ROI, or low ROI.
Maybe this is a cynical take, but, if they get to the bottom of things, and show their boss/client that the ad-spend is not returning so much, it seems it would portend bad things for the marketer.
I really don't know, and it seems like a very hard problem.
Maybe this is the time for that Upton Sinclair quote:
"It is difficult to get a man to understand something, when his salary depends upon his not understanding it,"
That's not how ad performance is measured. Your ROI is based on end conversions. You need to know if your leads are _good_, not just plentiful. A company that doesn't do this at the start will figure it out pretty quickly.
Ideally that would be the case that all ad-spend can be tracked through end conversions, and for many businesses it can be. But for much of the corporate world, you don't know where your end conversions come from. (Think Nike shoes, etc)
It's estimated about that 35% to 45% of all digital ad spend goes to brand awareness, video reach, and other upper-funnel methods where direct conversion tracking isn't possible.
I feel the opposite, the more chrome abuse their dominance the closer they move to a tipping point where enough people become browser interested to return to browser wars. It's likely one of those things where it has to go to far, then change will happen fairly quickly.
A mysterious shortwave radio station began broadcasting strings of numbers in Farsi on the day Israel and the United States first struck Iran. It hasn't stopped since.
If confirmed, it would be only the second new voice numbers station to be classified since a Vietnamese station went dark in 2016.
That seems crazy to me I read news there occasionally as I like to view opposite sides. Go to BBC, RT, France24 ,Al-Jazeera type sites and see what each has as their focus stories.
You're aware news sites are used to push agenda, some more than others, but that's half the interest of seeing what they push. And sometimes the more fringe have stories on what should be news but don't make it to mainstream media channels.
...anyway I'm more a believer in assuming people have a brain and can figure stuff out vs banning sites, both have danger to them but censorship seems the bigger danger to me.
I was thinking the issue might be its much better for factories to automate sections of production over time.
It must be a huge expense with risk to design a new factory, automate it end to end and push live hoping the market expectation for the product exists and the automation is as good as planned.
Whereas if you have a manual production line you could have a massive advantage as they can automate out sections ongoing and it allows engineers to build skills in this also as they go.
There are definitely industries and situations where ads are difficult to make perform, things like a single business working against aggregator heavy environment or markets where growth is more important than profit, but overall there's reason for hundreds billions spent on online ads, this when most business can track ROI results.
One of the bigger issues I see is even 'experts' hand over control to the ad platforms to optimise their spend. For better results often you need to manipulate the systems to work in your favour, which platforms try to limit but you do what you can.
One change I feel we need is for regulation around controls and data on ad platforms to stop this ever increasing 'give us your money and trust us' type behaviour.
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