Having worked at multiple large companies more often than not the truth is there are 5 levels of approval for every tweet that goes out and writing a single blog post can take months.
The smart companies out source their gorilla marketing to a third party, having realized their own inadequacies.
I remember talking to a person who worked in marketing Kingsford, which at the time had like over 90% of the marketshare for USA charcoal. They had a marketing budget that was willing to spend money on any ol' stupid idea because they had already won & just wanted to stay on top by getting their name out there.
I worked in community marketing for few rather large software companies. The struggle is real. Almost every CMO I worked for seemed to make it their mission to squeeze any life out of social conversation with actual users and replace it with bland, boring "on message" communication about synergies for leveraging pivots enabling disruption at enterprise scale.
For every Tweet that goes out on the company account and every blog on the company blog. But that's not what we're talking about here - we're talking about vague sources like low-impact social media snippets getting cited on low-reputation blogs until someone more reputable comments on the apparent trend. There are absolutely marketing people who do that "unofficially".
Different ballpark. Original comment is about shadier methods of marketing not official stuff landing on the primary domain of Apple. I have 1st knowledge of a travel tech company laying off their entire marketing team during COVID that then got hired by a brand new company to find different and riskier approaches on how to keep the funnel alive despite the travel restrictions without direct risk of exposure for the brand.
Yeah and why they outsource that? First is effectiveness of reach as you mention. Second is the ability to have a clean official record.
Wake me up when an extremely capitalistic company, in the past caught with dirty hands on numerous topics, will reject increasing massively a legal revenue stream with no strings attached. Right, exactly how to become a trillion dollar company and keep it.
I grok that specifically for apple their echo chambers do majority of certain work themselves, but claiming with 100% confidence thats all is a bit of a stretch. If I was a personal close friend with their head of marketing, I would maybe believe that. In any other case, hard logic prevails over anonymous online claims.
That only applies to tweets that are published on behalf of the company, not tweets from sockpuppet accounts that have no direct connection to the company and are made to look like a regular consumer.
Tbf comment you replied to never said they were direct hires. Outsourced workers sitting around is possible. You seem to have customized their more general statement
Can confirm though, being acquainted with PR people in the field for >20 years; everything on TV is scripted these days.
Chatted with some of my PR friends coworkers over the years at Christmas parties and the like. They claimed stunts during MTV specials, other "candid" moments from the last 20-25 well known to pop culture were actually organized by a PR company they worked at (never that they worked on that project; such work was reserved for whatever PR rockstar PR firm hired)
But all this too could be PR sales pitch to impress; society is full of hearsay to titillate
Part of diagnostic criteria is how long something lasts.
If you have a really good week you aren't going to get diagnosed with mania.
If you have a really good month where you quit your job, move to Italy, and try to start a new job carving marble statues (and you've never carved stone in your life), well those will all be factors in any diagnoses given.
On the other hand, if you feel sad because your dog died, no one should be writing you a script for anything.
But if your dog died and you can't even function enough to go to work for a month, yeah it is probably temporary, but maybe some help is warranted, be that therapy or meds.
> Just as it would be nonsensical to avoid shopping at WalMart, Target, or any of a million other places. Because I guarantee they're all associated with people you won't like.
In a capitalist society voting with your wallet is one of the few powers consumers have to change corporate behavior.
I add commands that constantly fall into this rabbit hole to AGENTS.md alongside an instruction for the agent to request escalation immediately instead of failing first then retrying out of the sandbox. It’s a hack, but it works.
Personally I wouldn't want bots running autonomously on a repo, even if there were other bots cross checking them. But that having been said, I'd also say that my experience was similar with human code: it is rare to not find at least some issue worth at least pointing out. The only real difference is that the LLMs have vastly different holes than people do, making the real challenge trying to make sure you're covering them. In most cases for me the best solution seems to be just giving them a way to test and attempt to prove things out in a realistic environment. But clearly, we haven't really left the era of having humans in the loop. Fully vibe-coded codebases clearly suffer from a myriad of issues.
Multiple security holes. Issues marked fixed that aren't really. Giant holes left in solutions.
Sol over engineers now and then (hey please don't factor that function out into its own file....) but it doesn't do the same level of stupid terra does.
That said, plan with Sol, implement with terra, have Sol fix all the mistakes, then I go over the code and make recommendations for the architecture to fix Sol's foolishness.
I went to a 2nd tier state school in the early mid 2000s.
For our senior project class, one group of students successfully incorporated as a startup and sold their project to the city as a SaSS app, and my group ended up open sourcing our cross platform app.
Everyone in the program could code - really well - by the time they got to their junior year. Those who couldn't were weeded out early on.
May have helped they the entire first 2 years were taught in native languages with manual memory management.
I started university in 2014 so it was post-Google-driving-up-engineer-salaries, and it attracted a LOT of people with no passion for computers, but wanted one of those well-paying jobs.
It was rare to find people who actually "got" computers, and learned things beyond what was taught in classes cause they just liked technology. Those of us who just really liked tinkering with our computers knew who the other ones like us were. And it still feels like that after working as a professional in the industry for the better part of a decade.
I'm pretty sure most of the people I work with have no idea what a .zshrc file is, or how to configure things to optimize their workflow, or use keyboard shortcuts, etc.
I got bit by this with redis a couple years ago. The default install on my VPS's distro had it open to the world by default, and it even configured UFW for me (gee thanks!)
The smart companies out source their gorilla marketing to a third party, having realized their own inadequacies.
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