> You’re not an expert in your field, otherwise you wouldn’t be publishing in a blog, but writing papers and giving interviews.
I understand the point and why that could pop up in a blogger’s mind as a way to stop writing, but this is a wrong framing problem.
Academia for example is a gigantic citation game. The reason why you’re writing a paper is not necessarily because you’re an expert, but because you need to establish yourself as one in a very narrow field based on a self-reinforcing score scheme.
“Giving Interviews” also implies an objectivity that does not exist. Establishing yourself as an expert has a lot more to do with personal branding than actually being the best experts. Plus, especially fo TV, you don’t call the utmost experts of a field, you call someone who’s expert enough or prepared enough AND knows how to talk in front of a camera and for the tv interview format, which is a superficial medium.
Getting interviews or being perceived as an expert is a “business” that has its own marketing strategies.
A blog could even be part of that strategy and it’s been in many cases, but it has to be structured as such.
On the other hand, it’s ok to put your words out there without this specific agenda. In that case a blog and blogging shouldn’t be judged by the metrics of popularity, because it sits in a very different domain.
I understand the point and why that could pop up in a blogger’s mind as a way to stop writing, but this is a wrong framing problem.
Academia for example is a gigantic citation game. The reason why you’re writing a paper is not necessarily because you’re an expert, but because you need to establish yourself as one in a very narrow field based on a self-reinforcing score scheme.
“Giving Interviews” also implies an objectivity that does not exist. Establishing yourself as an expert has a lot more to do with personal branding than actually being the best experts. Plus, especially fo TV, you don’t call the utmost experts of a field, you call someone who’s expert enough or prepared enough AND knows how to talk in front of a camera and for the tv interview format, which is a superficial medium.
Getting interviews or being perceived as an expert is a “business” that has its own marketing strategies. A blog could even be part of that strategy and it’s been in many cases, but it has to be structured as such. On the other hand, it’s ok to put your words out there without this specific agenda. In that case a blog and blogging shouldn’t be judged by the metrics of popularity, because it sits in a very different domain.