We have an app that is targeted at kids aged 3-5 (I don't work directly on it). It is currently in the top 10 free education apps and regularly holds a spot in the top 5 grossing education apps in the UK (we currently only have UK audio). It has an average rating of 4.5 stars, with over 100 genuine 5 star reviews from satisfied parents.
The app is split into 10 topics, with the first free. The rest can be unlocked for $13.99.
It uses in-app purchasing as providing the app for free with the first section available to all is the best way we can show off our product. It isn't targeted at the kid, it is aimed at the parent of the child. In no way do we try and trick anyone into a purchase.
This approach has been overwhelmingly successful.
I honestly think the app would've got nowhere if we'd stuck it up there as a paid app for $13.99. We could have gone for separate apps, but that's much harder to maintain and market (trust me - the product I work on has over 100 versions on the app store, we're migrating to 1 with iAP).
We have an app that is targeted at kids aged 3-5 (I don't work directly on it). It is currently in the top 10 free education apps and regularly holds a spot in the top 5 grossing education apps in the UK (we currently only have UK audio). It has an average rating of 4.5 stars, with over 100 genuine 5 star reviews from satisfied parents.
The app is split into 10 topics, with the first free. The rest can be unlocked for $13.99.
It uses in-app purchasing as providing the app for free with the first section available to all is the best way we can show off our product. It isn't targeted at the kid, it is aimed at the parent of the child. In no way do we try and trick anyone into a purchase.
This approach has been overwhelmingly successful.
I honestly think the app would've got nowhere if we'd stuck it up there as a paid app for $13.99. We could have gone for separate apps, but that's much harder to maintain and market (trust me - the product I work on has over 100 versions on the app store, we're migrating to 1 with iAP).