This isn't just geared towards larger companies with more predictable business models. It's good business no matter what size company you are. Even startups use these marketing techniques. And I'd argue that in a startup, everyone on the team is a product guy.
define your customer: use analytics to find out where your visitors are coming from. Is your audience just English speaking or should you internationalize your site? What income brackets is your web app designed to cater to? Lower end 99 cent app? Higher end quality software?
Gathering feedback: Startups can easily email their customers surveys and ask for feedback
Iterate: When you talk to your customers, ask them what they like and don't like about your app. Iterate based on their suggestions
Packaging: Landing page. Having good copy and a strong selling page. Simple sign up flow and an on-boarding plan to help them get started and using your app
Price points: Use surveys and the customer "persona" you defined above to break up your customers into different price brackets and sell them features based off what they want and what they can afford.
define your customer: use analytics to find out where your visitors are coming from. Is your audience just English speaking or should you internationalize your site? What income brackets is your web app designed to cater to? Lower end 99 cent app? Higher end quality software?
Gathering feedback: Startups can easily email their customers surveys and ask for feedback
Iterate: When you talk to your customers, ask them what they like and don't like about your app. Iterate based on their suggestions
Packaging: Landing page. Having good copy and a strong selling page. Simple sign up flow and an on-boarding plan to help them get started and using your app
Price points: Use surveys and the customer "persona" you defined above to break up your customers into different price brackets and sell them features based off what they want and what they can afford.