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Increasing price five-fold and losing three out of four customers still means you come out ahead revenue-wise, and your internal costs probably go down as you have so many fewer customers to support


it's not a sustainable approach, because every single one of the customers you've "retained" will be looking to dump you as soon as possible


> it's not a sustainable approach

For the current Broadcom leadership this doesn't have to be sustainable, just bring in enough of a profit to justify the whole thing. They do not want a slow and steady profit stream but a big squeeze and done. I bet they got what they hoped for.


Some percentage of customers can’t leave if they want to. The ones who have laid off and cost cut to such a level they can no longer undertake projects to move to another virtualization environment. I’m at one such company. The staff we have now couldn’t do it in a year, or even two.


> The staff we have now couldn’t do it in a year, or even two.

You're talking like two years is long term...


It’s like oil drilling, completely unsustainable but great money to be made short-term. It just needs to be milkable long enough to make more money than the acquisition price


what happens to a software product when it has a small fraction of the original users? all that free testing as customer support shifts to someone else's platform, eventually

but i think the 'eventually' is the reason this is working for them


Sounds like an interesting exit strategy.




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