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Aren't gamers the equivalent to racers?


For Apple, I think the equivalent was designers, filmmakers, and musicians.


A filmmaker might mention Apple in the credits for a few seconds as people file out of the theater...but would need permission to use the logo. A musician might mention Apple in the liner notes...but iTunes doesn't deliver jewel cases. And a designer...well "Made on a Mac" is from the Geocities age.

Racing sells cars because I can buy a Corvette and hoon it on the road in front of my house. But a MacPro is still going to give me the same Facebook friends and won't improve my porn.


If they are, then Apple is already lost. Performance belongs to the Windows (and 'nix) workstation.




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