I used to be wonder if anyone really made any sales on those ads because even as less savvy as i was with internet, I could readily identify 'ads by Google' and not click them. Honestly, sometimes I could just look at the website and type the address in a new tab instead of clicking on the ad( because I wasn't going to make a purchase anyway so why make them pay for my visit?)
But then I observed first-hand how people I thought should know better were clicking on these ads unknowingly thinking it was part of natural search results. So here's what I'm thinking; it could be because there as more and more people get online, there's going to be more and more people clicking on ads unknowingly thinking it's part of their natural search results, which will consequently result in increase in CPC .
But what irks me from the post is:
> not showing your ad at all if you bid too low – even if no other ads appear
If this is true then it's really evil!!
But then I observed first-hand how people I thought should know better were clicking on these ads unknowingly thinking it was part of natural search results. So here's what I'm thinking; it could be because there as more and more people get online, there's going to be more and more people clicking on ads unknowingly thinking it's part of their natural search results, which will consequently result in increase in CPC .
But what irks me from the post is: > not showing your ad at all if you bid too low – even if no other ads appear If this is true then it's really evil!!