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Without needing to support sideloading, Apple could let users group apps on the store into their own collections, which other users could browse. They could even let the users theme them, somewhat like Apple's own decorated collections -- and give the "curator" a user ends up purchasing from a small cut (5-10%) of the sale price.

In other words, replicate the well-trodden player-vendor system from MMOs.



No ... a couple quick examples. Kids don't go to Walmart looking for the Abercrombie & Fitch department. They want the fantasy built around the brand and that means their own stores. Stihl when the dealer route because they wanted to differentiate their higher quality and provide a more personal customer relationship than Walmart would allow.

Gotta get Apple out of that lock-in in order to support true boutique shops.


I guess that depends on whether you see the App Store as a single shop, a department store, or a mall. There might not be Abercrombie & Fitch departments in Walmart, but there are certainly Apple-store-themed electronics sub-departments within Best Buy.


You got it. I think the sub-departments is exactly the wrong model. Completely separate stores with completely separate and unique identities. Apps not also sold in the app store. Boutique shops selling and supporting a very narrow vertical.




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