Yeah. Most other places would get more slack, but when you big thing is "We are expensive in a market where everything else is free because WE ARE BETTER" and the time before first huge fuckup is counted in days, you lose a lot of that momentum.

That said, suddenly everyone is talking a hell of a lot about "The Information" -- so maybe it will end up being a huge win for them.

Suicide or brilliant marketing move, will be fun to watch.