To be clear, we're not collecting credit card data / swipes. Just anonymous movement. There's been some discussion about eventually using in-store payment systems with open API's to marry purchasing behavior to foot traffic >> but this wouldn't be tied to the individual.
The goal is not individual (person) tracking. The goal is identifying and operationalizing trends at an location-specific and network level.
We encourage users worried about privacy to opt out. But realistically, they're not individuals to the system. They're part of a trend.
As long as we get a statistically relevant percentage of movement (15-20%) we believe we can still be useful to the business. Worst case: a lot of people opt out, we drop from our current 60-70% capture to 20-30% capture and we simply extrapolate the remainder.
It's an inexact science but, we believe, very useful.
Thank you for the clarification. I think the NSA shenanigans and everything surrounding them have people hypersensitive with regard to any kind of "tracking", no matter how innocuous.
The goal is not individual (person) tracking. The goal is identifying and operationalizing trends at an location-specific and network level.
We encourage users worried about privacy to opt out. But realistically, they're not individuals to the system. They're part of a trend.
As long as we get a statistically relevant percentage of movement (15-20%) we believe we can still be useful to the business. Worst case: a lot of people opt out, we drop from our current 60-70% capture to 20-30% capture and we simply extrapolate the remainder.
It's an inexact science but, we believe, very useful.