I definitely agree. I think Target has positioned themselves as the low end place you go to shop if you don't want to be associated with the crowd that shops at Walmart. I'm not sure anyone even knew that that segment existed.
You can see this playing out in the airlines as well. JetBlue/Virgin America/EasyJet are all low cost alternatives to the majors, but more upscale than RyanAir, Allegiant or Southwest. Actually, in many cases they're even nicer than the majors, but they can't offer great connections or as comprehensive business travel.
You can see this playing out in the airlines as well. JetBlue/Virgin America/EasyJet are all low cost alternatives to the majors, but more upscale than RyanAir, Allegiant or Southwest. Actually, in many cases they're even nicer than the majors, but they can't offer great connections or as comprehensive business travel.