When I saw the title I thought, "oh another article by someone who has no idea what they are doing complaining about advertising on X platform not working and being a waste of money.
Except I have been seeing the same thing.
Google has all of the data. They know that publisher X's inventory performs at 1/100th (or less) of the competitions. They should be smart priced accordingly, at about a penny per click.
It was initially shocking. I have used a lot of ad platform in the past (nearly) decade and Google was the only one that consistently delivered high quality traffic that was obviously real people.
Here are a few other really dirty tricks Google will play on you:
#1 If you are selling ads from the publishing side, Google will sell you your own ads by running ads on your site unless you explicitly exclude your site from every ad campaign.
#2 Engagement ads. These are video ads that play on a mouse over. They report a mouse over as a "click."
Except I have been seeing the same thing.
Google has all of the data. They know that publisher X's inventory performs at 1/100th (or less) of the competitions. They should be smart priced accordingly, at about a penny per click.
It was initially shocking. I have used a lot of ad platform in the past (nearly) decade and Google was the only one that consistently delivered high quality traffic that was obviously real people.
Here are a few other really dirty tricks Google will play on you:
#1 If you are selling ads from the publishing side, Google will sell you your own ads by running ads on your site unless you explicitly exclude your site from every ad campaign.
#2 Engagement ads. These are video ads that play on a mouse over. They report a mouse over as a "click."