The thing is, "pretty good results" are competing against any number of eateries where we can get "delicious." Cooking together is fun, but scrapping or choking down a failed meal is not.
I've screwed up easy recipes plenty of times in the past. The promise that I can get a good result despite my lack of skill is what's appealing.
I'm overdue in writing a blog post entitled, "Blue Apron saved my marriage." Before Blue Apron I couldn't cook but Blue Apron definitely does a really good job walking you through things. You won't nail it every time but you'll definitely be close, you'll learn, and there is a good community of people making the same meal who can give you tips.
It's been a revelation for my family. I went from reluctantly heating up stir-fry to eat on the couch to enthusiastically preparing fresh food, sit-down family dinners.
The point that there's an instacommunity because you're all making the same recipe together is pretty awesome. Maybe broadcasting isn't dead? (See: Beats 1.)
Yes, and they've made great use of (Facebook) commenting so that you both get input/tips by other amateurs cooking same dish and Blue Apron gets fantastic, organic-ish exposure.
I've screwed up easy recipes plenty of times in the past. The promise that I can get a good result despite my lack of skill is what's appealing.