Can they subcontract once they license the branding? If so, see point (6) of the thread starter comment. If not, I wonder if point (5) applies in that making licensing decisions is a "managerial" type thing to do. Seems hazy though, and it very well might be that it's no different than Uber, and those companies could be similarly ruled against. Lots of companies come up with schemes to treat employees as contractors, with varying degrees of success.